ROLE: MURALIST & DESIGNER
DATE: 2023 – TODAY
COLLAB: HOLT FITNESS PERFORMANCE RECOVERY
I played a pivotal role in designing Holt Fitness’s CBD product label and crafting a captivating mural for their shop. From conceptualization to completion, I oversaw the entire process. Additionally, I am currently involved in the ongoing redesign of their website, ensuring a cohesive online presence that aligns with their brand identity.
PACKAGING DESIGN
Objective:
Create visually appealing and informative packaging for Holt Fitness’ CBD product line that aligns with their brand ethos and stands out in a competitive market.
V1:
Focusing on clean aesthetics, clear information hierarchy, and a connection to Holt Fitness’ existing brand elements.
V2:
Incorporating their feedback at every stage to ensure the final design reflected their vision.
Mock Up V1
Mock Up V2
SHOP MURAL
Objective:
Transform Holt Fitness’ shop space with a strong mural that reinforces their brand identity, creating an engaging environment for clients.
ORIGINAL DRAFT
MOCK UP
IN PROGRESS
FINAL PRODUCT